Edelweiss Tram shaped the Zurich cityscape for a year

For an entire year, a Cobra tram operated by the holiday airline Edelweiss toured various routes through Zurich. True to the slogan "Towards the sun," the tram, painted with the Edelweiss logo, evoked a holiday feeling among passersby. Passengers could embark on a journey of discovery inside the tram on every journey, discovering the Edelweiss destinations described with slogans and pictograms.

According to a market study commissioned by VBZ, the red and white Edelweiss tram with the Alpine flower was the most popular fully advertising tram of all time.

Last year, approximately 1.5 million passengers traveled through Zurich on the Edelweiss tram for approximately 6,000 hours on seven different routes. During the same period, Edelweiss transported 1 million passengers with two long-haul and five short-haul aircraft during approximately 22,000 flight hours to over 40 dream destinations.