Edelweiss Hub: The new world of experiences for travel inspiration at Zurich Airport
- At the Edelweiss Hub, guests can find inspiration for their next flight and discover the diversity of the Edelweiss world
- Edelweiss' digital experience brings travel, holiday destinations and innovations to life
- Ceremonial ribbon cutting with representatives from Edelweiss and Zurich Airport AG
With the Edelweiss Hub, Edelweiss has created a new experience and meeting platform in The Circle at Zurich Airport. Spread over two floors, it offers a space for inspiration and exchange: a publicly accessible travel experience on the ground floor and versatile meeting, event, and gathering spaces on both levels. The new Hub brings the Edelweiss brand, its products, and its passion for travel to life in diverse and interactive ways.
At the ceremonial ribbon cutting on August 25, 2026, Bernd Bauer, CEO of Edelweiss, Patrick Heymann, Chief Commercial Officer of Edelweiss, as well as Lydia Naef, Chief Real Estate Officer, and Stefan Feldmann, Head The Circle, of Flughafen Zürich AG, cut the ribbon.
“With the Edelweiss Hub, we are creating a place for encounters, inspiration and collaboration together with our partners from our destinations and tourism organizations. At the same time, we are making our brand, our holiday destinations and our passion for travel tangible for guests, partners and employees in a new way,” says Patrick Heymann, Chief Commercial Officer of Edelweiss.
Immerse yourself in the world of travel with Edelweiss
With the newly opened Edelweiss Hub, Edelweiss has created a 300 m² space dedicated to travel inspiration and anticipation for the next vacation. Guests can discover the diversity of the Edelweiss world and find inspiration for their next flight. Using VR headsets, they can virtually experience destinations around the globe, playfully test their geography knowledge with the Edelweiss GeoQuiz, and discover new travel destinations. The integrated café invites guests to linger with refreshments and snacks, while a selection of Edelweiss merchandise offers the opportunity to take a piece of the vacation feeling home with them.
The upper floor includes additional office space, primarily used for Edelweiss's assessment and training programs. It also houses the Customer Experience & Product Hub, which communicates Edelweiss's brand identity, service promise, and products throughout the entire customer journey, making the various brand touchpoints tangible.
The Edelweiss Hub is open Monday to Friday from 8:00 a.m. to 4:30 p.m., and until 8:00 p.m. on Thursdays. Until the end of the year, the focus will be on Las Vegas, the Dominican Republic, and Egypt, providing inspiration for your next vacation.
Interested visitors will also have the opportunity to get to know the Edelweiss Hub during two open days on September 25th and 26th, 2026, and to discover the diverse offerings of the new experience world.